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Search Engine Optimization (SEO)
A site being optimized for search engines is almost as important as having a site in the first place. Search engines account for over 85% of all internet browsing – and being listed is the only practical way to get visitors to your site without having to direct them to it via other promotion tactics.
The Fool-Proof Strategy
The most important strategy to use when designing for search engines is to design for your audience, and not for the search engines. Countless sites exist with marginally-relevant content, geared only towards getting a higher listing on Google. The problem with this tactic is that search engines like Google implement smart techniques to deliver the best content for the search. Tactics geared towards placement often become obsolete within 3 months of implementation, if they even work in the first place. Designing a site that focuses on what you have to offer will get the attention it deserves in the engines.
Crafting a Web site that is Search Engine Friendly
There are plenty of things you can do to get placed higher in the search engines. The most important is setting your page titles to accurately summarize your content. Next is your keywords/description fields, as these help search engines place your page for what the audience is looking for. Selecting Keywords is important, and should be carefully done through a combination of research and content analyzation. Read more about selecting keywords
After you've selected your keywords, make sure you are using them throughout your page content. Cross-linking to this content from other pages in your site (linking by keywords) is a great way to get visitors to the pages they are looking for, and reinforces the fact that you are delivering the content you are claiming.
Our SEO Implementation Tool
We have developed a tool that measures keyword effectiveness, consistency, and usage throughout our Web sites. This tool checks for SEO optimization, and offers "suggestions" when a target is too broad, based on core content. It also generates a site-map, allows for complete inter-site searching, and uses "smart-content" to place targeted sub-topics in navigation menus for your visitors.
Example: The banners found in the left navigation on this site are called based on what you seem to be looking for - so while you may see a banner for our "FortuneGate Pipeline" solution, someone else may see one for our Flash Presentation offerings.
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