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Direct Mail
The single most important stage in the sales process is making the customer aware of your existence. One of the most effective ways to do this is to target business leads with an informative and attention-getting direct mail campaign.
Return on Investment
The initial return on your campaign may be less than desirable from a tangeable standpoint, but that's not necessarily what it is intended to do. A good direct mail campaign will lay the foundation for future business opportunities. Putting your name in a customer's mind and getting them thinking about how they could use your service is all you need to focus on in this stage. A customer will be much more receptive to hear your proposition when they've heard of your company, and had time to think about the benefits your services can provide.
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